My Resumé

Andrew Quach has a wide range of experience in B2B Software Sales, Marketing, Business & Partner Development, Product Management, Software Development & Engineering Life Cycle. Andrew holds a Bachelor of Engineering from School of Computer Engineering, Nanyang Technological University, published 3 papers in International Conferences. Andrew is also Marathoner and Ultra Trail Runner with PB for Marathon is 4h20m54s.

Detailed Resumé

Over eight years of Software Sales & Operation experience and most recently as the Global Head of Sales & Marketing at Hanel Software Solutions, my ultimate career goal is to contribute values to individual and business through digitalisation influences


Nanyang Technological University (NTU), Singapore

Aug 2005 – Jun 2009

  • Bachelor of Engineering, major in Computer Science, sub-major in Information System
  • Minor in Business with fundamental knowledge in Finance, Law, Marketing and Insurance
  • Second Class Honours
  • GPA in Minor in Business: 4.2


Managing Director, Elephas Software Solutions, Singapore, Kuala Lumpur, Bangkok, Hanoi

Apr 2017 – Present

  • We develop high quality all-in-one management software and deliver superior customerservices through systematical and inspiring working environment
  • Grow a team size from 3 to 40 people in 4 countries serving regional market

Sales Manager, Eastgate Software JSC., Hanoi

Oct 2017 – Jul 2018

  • Eastgate Software is a leading company in software outsourcing service. We provide various development and maintenance services including mobile/web/big data/machine learning application development for clients globally. We aspires to become a premier strategic technological partner with big industrial corporates
  • Eastgate Software is non-stop growing not only about the team size but also the quality service to meet above the customer’s expectation
  • Responsible for B2B Sales and Marketing for the whole company operation

Global Head of Sales & Marketing, ERP Centre Director, Co-Founder and Member of the Management Board, Hanel Software Solutions JSC., Singapore, Hanoi, Kuala Lumpur 

Jan 2013 – Mar 2017

Hanelsoft Enterprise Resource Planning Group of Products

  • Created and Led the partnership with IBM Global to market new enterprise solution product bundles (with IBM PowerLinux Platform) into SME segments to ensure their successful proliferation worldwide
  • Was sole responsibility for Group of Product revenue targets for B2B Software Sales, market segment sizing and competitor analysis
  • Coordinated marketing & PR activities for the ASEAN regions
  • Was a key traffic control for critical projects to ensure successful positive closure
  • Managed customer relationships to ensure close partnership and business coherence at the executive level
  • Was in charge of critical activities for key accounts, including issues escalation, project management, etc
  • Ensured timely closure of account receivables, issues and business opportunities

Product Manager, Hanel Communications JSC., Hanoi, Vietnam

Jul 2012 – Jan 2013

Hanel IPTV (HanelTV)

  • Worked closely with the Sales & Marketing Team to set up the distribution channel for more than 200 resellers of Vietnamese IPTV SetTopBox in 15 countries that have large Vietnamese community
  • Influenced the adoption of the various management system including Reseller Management Portal, Customer Online Portal for SetTopBox Self-Services, Usage Statistics & Prediction, System Headend Monitoring, etc, to improve customer satisfactory, bring active users from 1,000 to 20,000
  • Led the HanelTV version 2 by transforming the user experience with the adoption of Android SetTopBox
  • Weekly Report to the General Manager on the Product Roadmap, Project Portfolio Progress Update, and Market Intelligence

Product Technical Lead, Times Publishing Limited, Singapore

Jul 2011 – Jul 2012

Marshall Cavendish E-Learning System

  • Worked in a team of 20 software developers to enhance and maintain the Software as a Service (SaaS) E-Learning and School Management System. The system has been using by more than 250 primary, secondary schools and institutes in Singapore, the US, the Philippines, Vietnam, and Hong Kong
  • Led the adoption of various Open Source platforms, and develop the integration for Blogging, Wiki, Forum, Gallery modules into the current E-Learning System
  • Led the integration of Google Apps for Mail, Docs, Calendar, responsible for the technology strategy, architecture, implementation of all Open Source Modules

Marshall Cavendish Enrich, Online Assessment Portal

  • Led a team to develop an Digitised Assessment Book Portal where students can learn and practise, parents can purchase, assign and monitor students’ progress
  • Designed a new Data Processing Module to work more effectively with the Content Team
  • Reported directly to the Department General Manager on features and schedules, responsible for the overall system architecture and strategies of the project

CTO, Business Application Development, VE Media Pte Ltd, Singapore

Jun 2010 – Jul 2011

Multi-Tenancy Accounting and Payroll System, GAAP International, Singapore

  • Led the design and development of the General Software as a Service (SaaS) Accounting and Payroll System, coordinated and managed software vendors to develop different sub-modules of the System
  • Designed and implemented the Software-As-A-Service (SaaS) data architecture that is both robust and secure to satisfy system tenants, who are concerned about surrendering control of vital business data to a third party
  • Led the adoption of Open Source platforms, and running the engineering for Enterprise Content Management strategies
  • Responsible for the technology strategy, architecture, implementation and support of the whole Business Process Outsourcing system

CRM and Salesforce Management System, Manulife Financial, Singapore

  • Led a development and QA team of employees and contractors on the implementation of a Salesforce Automation and Customer Relationship Management System
  • Responsible for coordinate with clients, all aspects of decision making where it pertains to technology and applications
  • Worked closely with the Customer Business Liaison to create a more effective Insurance Fact Finding Module
  • Reported directly to the Managing Director, responsible for the overall IT strategy of the project

Research Engineer, Nanyang Technological University, Singapore

Aug 2009 – Jun 2010

MOBITOP (Mobile Tagging of Object and People) Project, sponsored by A*STAR, Singapore

  • Worked in a team of 4 members to develop and test Web and Mobile Location-Based Social Networking systems
  • Conducted a Formal Usability Testing for the whole system on more than 100 End-users, publishing research papers to international conferences
  • Developed a Clustering Text Mining Algorithm for both Spatial Data and Semantic Data in order to enhance the Information Retrieving Process for the whole system

AI Game Engine for Real Time Strategy Games, sponsored by GAMBIT, MIT, USA

  • Independently designed the decision making logic for the multi-agent architecture
  • Developed a Genetic Algorithm to simulate the learning and interaction process among the agents

Research Assistant, Fraunhofer IPA, Stuttgart, Germany

Jul 2007 – Jan 2008

  • Developed two core application sub-systems of the Skill-based Inspection and Assembly for Reconfiguration Automation System sponsored by European Community


  • Investigating Perceptions of a Location-Based Annotation System,” Proceedings of the 6th International Conference on Active Media Technology, 232-242. Springer-Verlag, Berlin, Heidelberg. DOI: 10.1007/978-3-642-15470-6_25
  • Investigating the Usability of a Mobile Location-based Annotation System,” Proceedings of the 8th International Conference on Advances in Mobile Computing and Multimedia, 313-320. ACM, New York, NY, USA. DOI=10.1145/1971519.197157
  • Enhancing Search in a Geospatial Multimedia Annotation System,” Proceedings of the 12th International Conference on Information Integration and Web-based Applications & Services, 617-624. ACM, New York, NY, USA. DOI=10.1145/1967486.1967582
  • Awarded by NTU with Asian Scholarship which is offered to top 15 Vietnamese students each year in full pursuit of an undergraduate course from Jul 2005 to Jun 2009